Maile Ohye from Google does a very good job documenting the main points one should look at during this process. She outlines the SEO hiring process in three steps:

  1. Conduct a two-way interview with your potential SEO. Check that they seem genuinely interested in you and your business.
  2. Check their references.
  3. Ask for a technical and search audit.

Here are some questions we often get asked by our new clients:

  • Can you show us examples of your previous work and some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any other online marketing services or advice to complement your SEO business?
  • What kind of results do you expect to see, in what timeframe and how do you measure your success?
  • What’s your experience in a specific industry, country or city?
  • What’s your experience developing international SEO campaigns?
  • What are your most important SEO techniques?
  • Do we provide online marketing training for their in-house teams?

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