With close to 600 million users globally, LinkedIn is going after one of the fastest-growing digital marketing formats – VIDEO – on its platform alongside original written work, shared news and other content.

This week, the company is launching live video, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large.

Launching in beta first in the U.S., LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. It’s not clear when and if LinkedIn will make it possible for everyone to create LinkedIn Live videos, but if you consider how it developed its publishing features for written work, that will come later, too.

If you’d like to broadcast on behalf of a LinkedIn Page you manage, you can apply by filing this application.

Learn more about watching live videos on LinkedIn Live.

1 Comment
  1. […] If you’re like me, you think of LinkedIn as the last place you want to spend time online. It’s chock full of spam, vaguely business-themed blog posts that range from the utterly interminable and insights no one asked for to bizarre rants, and UI decisions that seem designed to conjure up the feeling of a basement cubicle. That’s not even counting the controversy over some of its uses of user data. At best it’s the Dilbert of social media, and at worst it’s the… Scott Adams of social media.Well, good news! Now it’s going to start trying to show you even more video.TechCrunch reported on Monday that LinkedIn is launching LinkedIn Live, “giving people and organizations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large.” It’s aimed at the kind of content that users in all likelihood do not actually want to watch, but might at some point or another be obligated to log in and stare at for professional reasons:Initial live content that LinkedIn hopes to broadcast lines up with the kind of subject matter you might already see in LinkedIn’s news feed: the plan is to cover conferences, product announcements, Q&As and other events led by influencers and mentors. Read More >> […]

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