With close to 600 million users globally, LinkedIn is going after one of the fastest-growing digital marketing formats – VIDEO – on its platform alongside original written work, shared news and other content.

This week, the company is launching live video, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large.

Launching in beta first in the U.S., LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. It’s not clear when and if LinkedIn will make it possible for everyone to create LinkedIn Live videos, but if you consider how it developed its publishing features for written work, that will come later, too.

If you’d like to broadcast on behalf of a LinkedIn Page you manage, you can apply by filing this application.

Learn more about watching live videos on LinkedIn Live.

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