Last week Google announced the new link attributions. The original rel=”nofollow” link is now evolving.

Google now wants webmaster to differentiate between a paid link and a user generated one.

Below are the new link attributes that allow SEO’s & webmasters with additional ways to identify to Google the nature of external links on their website:

  • rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.
  • rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.
  • rel=”nofollow”: Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.

To learn more on the topic of the new link attributes, you can read the following resources:

  1. Google Confirms: Changing Nofollow Was About Link Signal [Search Engine Journal]
  2. Google to treat nofollow link attribute as a ‘hint’ [Search Engine Land]
  3. Everything Google Has Said On The Nofollow Link Attribute Change [SERoundTable]


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