Last week Google announced the new link attributions. The original rel=”nofollow” link is now evolving.
Google now wants webmaster to differentiate between a paid link and a user generated one.
Below are the new link attributes that allow SEO’s & webmasters with additional ways to identify to Google the nature of external links on their website:
- rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.
- rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.
- rel=”nofollow”: Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.