What is SEO?

Search Engine Optimisation (SEO) is the process by which you make certain that your website gets the most visibility from organic traffic and from the search engine results page.

There are various methods and strategies to do SEO and they are divided into On-Page SEO & Off-Page SEO.

On-Page SEO is about optimising the content of the website. This includes the copy, images, mobile load speed, minimising javascripts, optimising CSS, improve UX, user journeys, optimising sales funnels, etc. Everything that you can do on your website to improve your Google rankings, would fall under On-Page SEO.

Off-Page SEO on the other had relates to backlinks, outreach, PR & social media marketing. Using this SEO approach, you get other websites to link back to you. This will improve your site visibility by improving search engines perception that your website is popularity, relevant, trustworthy and an authority in the niche that the user is search for in search engines.

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